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Privacy Policy

Effective Date: September 23, 2025

At Morphise, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, share, and protect your information when you use our AI-powered image generation platform.

Quick Summary

We collect minimal personal information necessary to provide our services. We use your data to generate images, improve our AI models, and provide customer support. We never sell your personal information to third parties.

Information We Collect

Personal Information

When you create an account or use our services, we may collect:

  • Account Information: Email address, username, password (encrypted)
  • Profile Data: Optional profile picture, display name
  • Payment Information: Billing details processed through secure payment providers
  • Communication Data: Support inquiries, feedback, and correspondence

Usage Information

Data Type Examples Purpose
Image Generation Data Text prompts, generated images, style preferences Service provision, AI model improvement
Technical Information IP address, browser type, device information Security, analytics, service optimization
Usage Analytics Feature usage, session duration, click patterns Product improvement, user experience
Error Logs System errors, performance metrics Technical support, bug fixes

Content You Create

We process and store:

  • Text prompts you submit for image generation
  • Images you upload for style transfer or editing
  • Generated images and project data
  • Gallery organization and metadata

How We Use Your Information

Primary Purposes

  • Service Delivery: Generate AI images, process style transfers, manage your gallery
  • Account Management: Create and maintain your account, handle authentication
  • Payment Processing: Process credits purchases and manage billing
  • Customer Support: Respond to inquiries and provide technical assistance

AI Model Improvement

We may use aggregated and anonymized data to:

  • Improve our AI image generation algorithms
  • Train new style transfer models
  • Enhance image quality and generation speed
  • Develop new features and capabilities

Legal Basis for Processing (GDPR)

We process your personal data based on:

  • Contract Performance: To provide services you've requested
  • Legitimate Interests: To improve our services and prevent fraud
  • Consent: For marketing communications (where required)
  • Legal Obligation: To comply with applicable laws

Information Sharing

We Do Not Sell Your Data

We never sell, rent, or trade your personal information to third parties for marketing purposes.

Limited Sharing

We may share your information only in these specific circumstances:

  • Service Providers: Third-party services that help us operate (hosting, payment processing, analytics)
  • Legal Requirements: When required by law, court order, or to protect our rights
  • Business Transfers: In the event of a merger, acquisition, or sale of assets
  • Safety & Security: To prevent fraud, abuse, or protect user safety

Third-Party Service Providers

Service Type Purpose Data Shared
Cloud Hosting Service infrastructure All service data (encrypted)
Payment Processing Handle payments Billing information
Analytics Usage insights Anonymized usage data
Customer Support Help desk services Support inquiries

Data Storage & Security

Security Measures

We implement industry-standard security practices:

  • End-to-end encryption for data transmission
  • Encrypted storage of sensitive information
  • Regular security audits and penetration testing
  • Access controls and authentication requirements
  • Regular backup and disaster recovery procedures

Data Locations

Your data is primarily stored in secure data centers located in:

  • European Union (primary)
  • United States (backup and processing)
  • United Kingdom (regional processing)

Security Notice

While we use strong security measures, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security of your data.

Cookies & Tracking Technologies

Types of Cookies We Use

  • Essential Cookies: Required for basic site functionality
  • Performance Cookies: Help us understand how users interact with our site
  • Functional Cookies: Remember your preferences and settings
  • Analytics Cookies: Provide insights into usage patterns

Managing Cookies

You can control cookies through your browser settings. However, disabling certain cookies may affect site functionality.

For detailed information about our cookie usage, please see our Cookie Policy.

Your Rights

Access and Control

You have the following rights regarding your personal data:

  • Access: Request a copy of your personal data
  • Rectification: Correct inaccurate or incomplete data
  • Erasure: Request deletion of your personal data
  • Portability: Receive your data in a structured format
  • Restriction: Limit how we process your data
  • Objection: Object to processing based on legitimate interests

Account Management

You can:

  • Update your profile information at any time
  • Delete images and projects from your gallery
  • Export your data and creations
  • Close your account and request data deletion

Exercising Your Rights

To exercise any of these rights, contact us at privacy@morphise.com. We will respond within 30 days.

Data Retention

Retention Periods

Data Type Retention Period Reason
Account Information Until account deletion Service provision
Generated Images Until user deletion or 2 years of inactivity User convenience
Usage Analytics 24 months Service improvement
Payment Records 7 years Legal requirements
Support Communications 3 years Customer service

Automated Deletion

We automatically delete certain data based on predefined schedules to minimize data retention.

International Data Transfers

As a global service, we may transfer your data internationally. We ensure adequate protection through:

  • EU Standard Contractual Clauses
  • Adequacy decisions by the European Commission
  • Privacy Shield frameworks where applicable
  • Strong encryption during transfer

Children's Privacy

Our service is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

For users between 13-16 in the EU, we require parental consent where legally required.

Third-Party Services

Our service may contain links to third-party websites or integrate with third-party services. This Privacy Policy does not apply to third-party services. Please review their privacy policies separately.

Third-Party Integrations

  • Google Analytics (usage analytics)
  • Stripe (payment processing)
  • Intercom (customer support)
  • AWS (cloud infrastructure)

Policy Updates

We may update this Privacy Policy from time to time. We will notify you of material changes by:

  • Email notification to registered users
  • Notice on our website
  • In-app notifications

Your continued use of our service after updates constitutes acceptance of the new policy.

Contact Information

Privacy Questions or Concerns?

If you have any questions about this Privacy Policy or our data practices, please contact us:

Email: privacy@morphise.com
Data Protection Officer: dpo@morphise.com
Website: https://morphise.com
Address: 167-169 Great Portland Street, 5th Floor, London, W1W 5PF

Last updated: September 23, 2025